9/18/2018

WISECO WELCOMES BOB DIFRANCO AND ANTHONY MILLER TO RACE WINNING BRANDS FAMILY

WISECO WELCOMES BOB DIFRANCO AND ANTHONY MILLER TO RACE



MENTOR, Ohio (September 18, 2018) – Wiseco Performance Products, a cornerstone of Race Winning
Brands’ portfolio of companies, has hired journeyman industry professionals Bob DiFranco and Anthony
Miller to lead sales efforts and manage key relationships, effective immediately.
With a coast-to-coast domestic distribution system and international customers in Europe, South America,
Africa, Australia, and Asia, Wiseco is the world leader in manufacturing high performance, forged pistons
for the, motorcycle, automotive performance, ATV, snowmobile, personal watercraft, outboard marine
markets.

Miller’s new role will see him serving as Wiseco’s Powersports National Sales Manager where he will be
responsible for developing, implementing and achieving long-term sales growth objectives. The Wright
State University graduate will also champion existing relationships and expedite customer needs
throughout Wiseco’s global distribution channels. Miller will lead the sales force while cultivating
successful sales strategies to complete targeted sales goals.

DiFranco has been named Strategic Accounts Manager and will provide key administrative support and
service to Wiseco’s distributor network. DiFranco, a lifetime automotive and powersports enthusiast, has
been tasked with mining new and growing existing sales opportunities across Wiseco’s extensive
powersports product lineup. The powersports industry veteran will work closely with Wiseco’s sales team
to identify new product opportunities while focusing on growth potential for current lines.
Both appointments affirm Wiseco’s and RWB’s commitment to its core powersports business platforms
while focusing on new growth in complimentary business segments.

“We are very excited to have Bob and Anthony onboard,” explained John Ohradzansky, Vice President of
Sales for Race Winning Brands. “They both bring a wealth of industry experience and an extensive
customer relationship base. Bob and Anthony are lifelong automotive and powersports enthusiasts and
their values align perfectly with RWB’s mission of leading racers to victory and providing performance
enthusiasts with the right part everytime.”

Miller arrives at Wiseco and its parent company Race Winning Brands (RWB) following professional stops
at Bridgestone, Michelin, and Koni North America. The classic-car and motorcycle enthusiast lives in
Hudson, Ohio with his wife Christine and two daughters Gabriella and Juliana. Miller has been involved
in motorsports from a young age and has competed in kart and sports car racing for over 30 years. In his
spare time, he also enjoys restoring vintage motorcycles, scooters and Porsche’s.
“Race Winning Brands is a leader in the powersports and motorsports industries and I’m thrilled to join

this passionate team,” said Miller. “I’m truly looking forward to growing our brands and strategies into the
markets segments that we serve”.

DiFranco, who returns to Wiseco after spending the last two years at Ohio Technical College, lives In
Concord, Ohio with his wife Sondra and children Rudy and Robyn. The Ohio University alumnus has
logged track time drag racing, road racing and in the motocross ranks. He also enjoys riding dirt bikes
with his family and friends.

“I’m excited to be back with Wiseco and to join Race Winning Brands,” added DiFranco. “I’m enthusiastic
about working with our strategic customers and the entire RWB team. The growth and strength of our
company globally is truly energizing”.

About Wiseco Performance Products ...
With a coast to coast domestic distribution system and international customers in Europe, South America,
Africa, Australia, and Asia, Wiseco is the world leader in manufacturing high performance, forged pistons
for the powersports, personal watercraft, outboard marine and automotive markets.
Wiseco is focused on continually refining our quality culture and our associates are dedicated to living up
to our Quality Policy: “To Meet or Exceed Customer Requirements Every Time.”
Quality, integrity and service are the backbone of Wiseco’s success. No other piston manufacturer can
match Wiseco’s advanced technology and care for detail. That’s why the top engine builders have come
to appreciate and depend on Wiseco for consistent winning results.

About Race Winning Brands ...
Race Winning Brands (RWB) is a leading manufacturer of high-performance parts sold to the automotive
and powersports aftermarkets. RWB is a leading supplier for high-end pistons, as well as connecting
rods, crankshafts, electronics, and other engine related components. RWB markets its products through
several highly-recognized brands including JE Pistons, Wiseco Performance Products, K1 Technologies,
Diamond Pistons, Trend Performance, ProX Racing Parts and Dart Manufacturing. RWB sells to a
diverse and unmatched customer base of professional and sportsman racers, engine builders,
enthusiasts, street performance racers, OEM crate engine builders, and automotive and powersports
wholesale distributors. With its differentiated value proposition, RWB has established broad coverage
across both automotive and powersports applications and channels, with sales offices in strategic
locations throughout the U.S., Canada, and Europe.

For more information please visit: www.racewinningbrands.com; www.jepistons.com, www.wiseco.com,
www.diamondracing.net, www.trendperfrom.com, www.k1technologies.com, www.pro-x.com,
www.rekluse.com and dartheads.com.

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