WINTER DEW TOUR ANNOUNCES BUSHS THE SOUND OF WINTER AS OFFICIAL THEME SONG
Burr Ridge, Ill. – Nov. 16, 2011 – The Winter Dew Tour has announced their 2011-12 theme song will be smash hit “The Sound of Winter” by multi-platinum rock band BUSH. The Winter Dew Tour features the world’s top freeskiers and snowboarders competing in superpipe and slopestyle, collecting top podium finishes over the season’s three stops to win the Dew Cup. With its driving beat and strong emotion,“The Sound of Winter” perfectly captures the feel of heavy competition and will serve as a fitting musical backdrop to the efforts of athletes as they push the limits of gravity with technical expertise on the mountain.
Opening and closing each NBC broadcast of this season’s Winter Dew Tour, “The Sound of Winter” will be featured in 25 broadcast hours, giving the contests an audible frame for a large live audience. The Dew Tour’s overseas broadcast partners will also use the song, reaching 54 countries around the globe.
BUSH recently made rock radio history with “The Sound of Winter” by becoming the first band ever to hit No. 1 at Alternative Radio with a self-released single. “The Sound Of Winter” appears on the group’s new album THE SEA OF MEMORIES, which is the first Bush disc to be released via the band’s own imprint, Zuma Rock Records (through an exclusive partnership with eOne Music).
“The Sound of Winter” also holds the distinction of being the reunited group’s first No. 1 single since 1999’s chart-topping hit, “The Chemicals Between Us.”
Over the course of their remarkable career, Bush has sold more than 16 million albums in the U.S. and Canada alone. They’ve also compiled an amazing string of 15 consecutive Top 40 hit singles on the Billboard Modern Rock and Mainstream Rock charts, including 11 that hit the Top 5. Five of these became No. 1 hits: “Comedown,” “Glycerine,” “Swallowed,” “The Chemicals Between Us” and now “The Sound of Winter.” For more info, please visit www.bushofficial.com.
Bush recently wrapped a sold-out headlining run of North America and are currently touring overseas.
For additional Winter Dew Tour event information, visit www.Allisports.com. Visit the Dew Tour Facebook page and follow @thedewtour on Twitter for up-to-the-minute information on the latest Winter Dew Tour action.
The complete 2011-12 Winter Dew Tour schedule is as follows:
Event Date Location
Nike Open Dec. 15-18 Breckenridge Ski Resort – Breckenridge, Colo.
Winter Dew Tour at Killington Jan. 19-22 Killington Resort – Killington, Vt.
Toyota Championships Feb. 9-12 Snowbasin Resort – Ogden,Utah
Entering its fourth year, the top athletes in the world will take part in the 2011-12 Winter Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at season’s end to champions in each of the eight disciplines. The 2010-11 Dew Cup champions include Louie Vito (men’s snowboard superpipe), Kelly Clark (women’s snowboard superpipe), Torstein Horgmo (men’s snowboard slopestyle), Jamie Anderson (women’s snowboard slopestyle), Kevin Rolland (ski superpipe) and Bobby Brown (ski slopestyle).The Winter Dew Tour continues its commitment to progression in action sports, with premier superpipes and the highest level slopestyle courses. In addition to a weekend of contests, each stop will feature an interactive Festival Village and musical guests.
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Winter Dew Tour
The Winter Dew Tour consists of three major, multi-sport events spanning across the country. Each event features snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle). At season’s end, the overall point’s leaders are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Winter Dew Tour is broadcast live on NBC Sports with additional competition broadcasts on Versus. The Winter Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Winter Dew Tour partners include Mountain Dew (tour title sponsor), Toyota, Nike, Pantech, Ball Park, National Guard, Mongoose, Paul Mitchell, and PlayStation®. More information can be found at www.Allisports.com.
AlliSports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. AlliSports includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli RideShop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. AlliSports is owned by NBC Sports. More information can be found at www.allisports.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, French Open, Tour de France and Kentucky Derby.
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