Send Rate 5/21/2009

Lucas Oil AMA Pro Motocross Championship Series Begins This Weekend with New Digital Platform on

BURR RIDGE, Ill. (May 21, 2009) - The 2009 Lucas Oil AMA Pro Motocross Championship kicks off this Saturday, May 23, at Glen Helen Raceway in San Bernardino, California. In conjunction with the opening round, MX Sports Pro Racing and Alli, the Alliance of Action Sports, are pleased to announce a brand new digital hub for Motocross on, which hosts the full roster of Alli properties and is a leading source of action sports content and news.

The Lucas Oil AMA Pro Motocross Championship portion of will feature live-streaming videos, as well as the groundbreaking Racer X Motocross Shows, from all 12 rounds of the summer tour. The site will also host breaking news, action and lifestyle photography, blogs, athlete bios, and more editorial content, in addition to live streams for event timing and scoring. In addition, it will house the latest news regarding the Monster Energy Fan Fests, partner information, press releases, media updates and options for race fans to purchase tickets.

"We''re thrilled to be launching the Lucas Oil AMA Pro Motocross Championship site as part of," said Wade Martin, CEO of Alli, the Alliance of Action Sports. "The Lucas Oil AMA Pro Motocross Championship is a remarkable series that has captured the attention of the world''s most loyal Motocross fans. We hope to provide a 360-degree platform for the fans to seek out the content they are after with the new digital platform as well as the first ever live race broadcasts on NBC and Speed."

"This is a pivotal year for American Motocross, and we are very pleased with the progress so far," added Davey Coombs, Vice President of MX Sports. "With the all-new website, along with our network coverage on NBC and Speed, and a comprehensive international distribution package, fans all over the world now have the opportunity to follow the Lucas Oil AMA Pro Motocross Championships, and see the world''s best motocross racers: Ryan Villopoto, Chad Reed, Ryan Dungey, Tyla Rattray, Christophe Pourcel, Tommy Searle, Andrew Short-they are coming out to compete for this championship."

For more information on the Lucas Oil AMA Pro Motocross Championships, please visit


Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at provides core action sports enthusiasts and mainstream fans alike with an extensive offering of up-to-date tour and event information for all Alli properties: The Lucas Oil AMA Pro Motocross Championship, Dew Tour, Winter Dew Tour, Gatorade Free Flow Tour, China Invitational, Maloof Money Cup, and the King of Wake series. In addition, future phases of the site will feature a social networking platform built to bring fans and athletes closer together. Fans that visit the website will also have the opportunity to join the Alliance for exclusive Tour or property information and sign up for newsletters with the latest information.

NBC Universal
NBC Universal is one of the world''s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world''s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company''s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.