10/12/2017

Toyota Returns as Official Monster Energy Cup Holeshot Partner


Cash award for trifecta Holeshot winner in Cup Class

Toyota Returns as Official Monster Energy Cup Holeshot Partner



ELLENTON, Fla., (October 12, 2017) - Feld Entertainment® announced today that Toyota will return as the official Holeshot sponsor of the 2017 Monster Energy Cup, the sport''s largest all-star Supercross race, being held on October 14 at Sam Boyd Stadium in Las Vegas.

The Holeshot refers to the first turn of a Supercross race and has become synonymous with the Toyota brand, which will award a $10,000 bonus to any Cup Class professional racer who wins the Holeshot in all three 10-Lap Main Events.

This year''s Monster Energy Cup marks Toyota''s seventh straight year of sponsoring the prestigious event that is expected to attract more than 40,000 fans. Unique to this year''s custom designed track, will be a split starting gate with 44 feet of separation between the two ends, which will leave 11 racers on each side. Additionally, the starting gate will be elevated 12 feet in the air allowing for maximum speed heading into the first turn, or the now aptly named Toyota Holeshot.


The elevated start will allow racer''s to hit maximum speed
as they head towards the Toyota Holeshot.

"Toyota is proud of the long-standing partnership with Monster Energy Cup and its riders, fans and the racing community," says Steve Appelbaum, National Engagement Marketing Manager, Toyota Motor North America. "Toyota is excited to continue as the official Holeshot sponsor by creating a different yet thrilling opportunity for riders and fans."

Over the years, Toyota has awarded both new trucks and cash prizes to the Holeshot winner. Supporting both professional and amateur racing, Toyota awarded Cameron McAdoo with the keys to a brand-new Toyota Tundra at last year''s event by winning both Amateur All-Star Class Holeshots. In the Cup Class, it was Rockstar Energy Husqvarna Factory Racing''s Jason Anderson that took home a brand-new Tundra by winning the Holeshot in all three Main Events of the 2015 event.

Toyota has supported the sport of Monster Energy AMA Supercross, an FIM World Championship, for more than 35 years and has been a current sponsor of the series since 2006.

For more information on the Monster Energy Cup, or to purchase tickets visit SupercrossLive.com, the official website of Monster Energy Supercross. You can also follow us via our social channels below:
Facebook: facebook.com/supercrosslive
Twitter: twitter.com/supercrosslive
Instagram: instagram.com/supercrosslive
YouTube: youtube.com/supercrosslive

About the Monster Energy Cup:
The Monster Energy Cup is an annual showcase of the world''s top Supercross riders in a one-night-only battle for the coveted Monster Energy Cup trophy and the shot at winning $1 million, the largest prize in motorcycle racing. Unlike any other race, the Monster Energy Cup challenges riders in their fight for victory with three, 10-Lap Main Events on a custom-designed track, inspired by 5-time Monster Energy Supercross Champion Ricky Carmichael. The Monster Energy Cup posts a $250,000 purse, with the winner guaranteed to walk away with a $100,000 check, and any rider who wins all three Main Events will take home $1 million. This feat has occurred just once in the history of the Monster Energy Cup, when Ryan Villopoto made history during a dominant performance in 2011.

About Feld Entertainment, Inc.:
Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that uplift the human spirit and bring people together. Properties include Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, Disney Live!, Sesame Street Live! and Marvel Universe LIVE! Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.

About Toyota:
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 - and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society''s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.
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