Reed launches brand initiative program with Team title sponsor TwoTwo Motorsports
For immediate release: 10 February, 2012.
Supercross and motocross champion Chad Reed has taken the next step in his off-track role by launching a series of significant brand initiative programs with title sponsor TwoTwo Motorsports.
The Australian rider started the team from scratch 14 months ago, with the desire to go racing on his own terms.
Investing significant startup funds himself, Reed had received a number of major offers from sponsors outside the immediate industry, however, passed up deals for short to medium term gain to concentrate on the long term growth and strength of TwoTwo as its own, standalone brand.
TwoTwo Motorsports is working on a range of co-branded projects, including Shift’s TwoTwo Motorsports range, the new Fox motocross boot, a new TwoTwo Motorsports Etnies shoe and lifestyle apparel range and a TwoTwo Motorsports Factory Effex graphics kit.
The relationship with Etnies will be built upon during the upcoming AMA Pro Motocross Championship, where an all-new TwoTwo Motorsports line will feature on track at every round.
On the back of the success of these projects will come future announcements for the brand’s venture into markets such as toys and video games, as well as the social media platform.
Securing a team of experienced and knowledgeable crew, the TwoTwo Motorsports operation is also utilising the technology it has developed to build technical alliances, namely, with the Carlton Dry Honda Racing factory team in Australia.
Reed said he was proud to see how TwoTwo Motorsports had grown in such a short space of time and was excited about the prospect of upcoming projects.
“Initially it was extremely hard to find major sponsor funding as an unproven entity,” said Reed. “I underwrote myself and committed to doing everything possible to see the team grow on track and off.
“As the results began to come we began to realise that there was a demand for an association with the TwoTwo Motorsports brand and therefore realised the importance of growing it as its own entity.
“I am extremely proud of what we have achieved and the projects we have worked on so far as the success has mirrored our on-track performance.
“The opportunities on the horizon are equally as exciting, and I look forward to making some announcements in the near future to reveal our next steps.”
Reed heads to San Diego’s Qualcomm Stadium on Saturday night to build on his points tally, currently sitting second behind Ryan Villopoto and ahead of Ryan Dungey.
San Diego is a happy hunting-ground for the Aussie who has recorded 6 wins here in past seasons.
Along with Villopoto, he is the only rider to have recorded four podium finishes from five starts this season.
Monster Energy AMA Supercross Season Standings (after Rd 5 of 17)
1. Ryan Villopoto, Poulsbo, Wash., Kawasaki – 108
2. Chad Reed, Dade City, Fla., Honda – 105
3. Ryan Dungey, Belle Plaine, Minn., KTM – 103
4. James Stewart, Haines City, Fla., Yamaha – 95
5. Kevin Windham, Centreville, Miss., Honda – 73
6. Jake Weimer, Rupert, Idaho, Kawasaki – 71
7. Andrew Short, Smithville, Texas, Honda – 59
8. Brett Metcalfe, Lake Elsinore, Calif., Suzuki – 57
9. Davi Millsaps, Murrieta, Calif., Yamaha – 56
10. Justin Brayton, Murrieta, Calif., Honda – 53
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Front and centre - Reed''s results on-track are boosting the brand of TwoTwo Motorsports off-track
Chad Reed and TwoTwo Motorsports are proudly supported by Bel-Ray, Honda Motorcycles, Shift, Etnies, Skullcandy, Fox, Pro Circuit, Factory Effex, Specialized, Showa, Dunlop, Renthal, America''s Tire.com, Discount Tire.com, DT1 Airfilters, D.I.D, Hinson Clutches, VP Race Fuels, Matrix, JStar Motors, Dubya and Mechanixwear.
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